For some time now, I’ve been wondering whether or not to make the jump from only selling on Amazon to selling on multiple platforms, including my own website. There are some perks to selling only on Amazon including the Kindle countdown deals and the free giveaways. I’ve utilized both of these features a number of times, but have never seen a dramatic increase in sales as a result of them.
As I see it, some of the benefits of selling on multiple platforms include:
- Targeting a broader audience (not everyone owns a Kindle)
- Tracking where the most of your sales are coming from
- Offering prices you really want to offer instead of being forced to charge Amazon’s preferred prices
- Offering your own personalized deals and discounts
- Having more control over your sales
I’m not sure what the downsides are as I haven’t tried this yet. But I’ve been getting fairly frustrated recently when it comes to book sales. I’ve read a lot of articles about how people fake their success on Amazon. I’m not saying that’s right or wrong. Truth be told, it’s all kind of marketing, right? Some people only buy books recommended by Oprah. . .how do you think she comes by those titles? She’s not scouring the library, I guarantee that. And how does that little saying go? “Fake it until you make it” I think that’s in regards to self-confidence, but it’s used for a broad range of subjects.
But I’ve never wanted to try to fake it. I’ve plugged along like a good hard little worker. I do an occasional honest review swap, but I would never ask for faked positive reviews. I don’t want to trick people into reading my work. I just want them to give it a chance.
I’m sort of combining my blogs this week as I’m not going to have time to write two. I recently read a suggestion that I should be writing blogs daily. Who has time to do this? Especially 1-2k word count blogs? I consider myself lucky to complete my regular two a week.
As the holiday season approaches, life gets more and more stressful. And the days seem shorter, which doesn’t help the situation. Dark by five o’clock is rough. My brain shuts off earlier and earlier. What I used to be able to get done after my son fell asleep at seven o’clock seems unreasonable now. I’m ready to go to bed when he does!
I apologize for the rambling complaints of frustration. It’s the month of thankfulness, right? My family has much to be thankful for and I remember this on a daily basis. I’m thankful that I’ve been given the opportunity to publish my work. It’s a good feeling knowing that I’ve accomplished that. But I’m not going to lie, supplementing my missing income from being a stay at home mother would be nice as well.
All of this has led me to my conclusion that it’s time to expand from selling merely on Amazon. I’m feeling that it’s time to shake things up a bit and try something difference. I would greatly appreciate any feedback on this that any of you have to offer: people who sell solely on Amazon to people who sell on other platforms. I’d love to hear your thoughts and experiences before I embark on this journey.
So, back to the positives of this: my short stories will most likely be completely free soon. These will include Hannah, Minutemen, Jack, Em, and Reggie. This is my plan at least. This is all in preparation for the release of Hollow Towns, the full length novel. I still aim to have that completed by the end of the year or the beginning of next year. Yet another reason why I’m only writing one blog this week. I desperately need to focus my attention on that work.
That’s really all I’ve got for this week. Again, I welcome your advice and suggestions on offering my work on multiple platforms. I’d love to hear what has worked for you and what hasn’t worked.